Branding & Print Design
Connect 2 Protect Boston Logo
Logo design for the Boston chapter of Connect 2 Protect, a national organization working to end HIV/AIDS among youth.
Although each Connect to Protect coalition’s unified mission is to “reduce HIV/AIDS rates among adolescents and young adults through collaborative efforts of communities and local health researchers,” the Boston Coalition of Connect to Protect lacked its own visual identity that was reflective of both the demographics C2P Boston serves and the collaborative web of volunteers who dedicate their time to helping these youth.
The focus of C2P Boston is: “to identify, develop, and catalyze prevention strategies that will reduce HIV infection rates among young Black men who have sex with men and transgender-identified young people in the City of Boston. Racism (a system of advantage based on race that benefits White people) has a direct impact on these issues. We will ensure these strategies are always deliberate, inclusive, and in pursuit of racial justice through partnerships with organizations and individuals committed to our shared values and goals.” Additionally, this particular coalition uses a racial justice framework to reduce HIV incidence and prevalence among Black youth and young adults in Boston, ages 12-24, through community mobilization and structural change.
This graphic is indicative of Connect to Protect’s national network of coalitions by using the national graphic’s color scheme. A depiction of the Boston skyline allows the viewer to immediately recognize Boston, and the broken red line is symbolic of the collaborative efforts made to connect to at-risk youth in Boston and protect them.
The visual identity of Connect to Protect Boston must be recognizable in relation to the national network of C2P coalitions, and it must also resemble an easily identifiable graphic that C2P Boston’s target population can easily recognize as their home.